A generation missing out: global trends in adolescent physical activity, 2010–2025
A global assessment of adolescent physical activity, drawing on data from 140 countries and more than 3.2 million young people. The report highlights persistently low activity levels, significant gender inequalities and the urgent need for coordinated action to create more inclusive opportunities for young people to be active.
November 2026
- Creative direction, Information design, Graphic design, Social media design
“One in four adolescents worldwide reported no days of physical activity in the previous week.”
— World Health Organization
“The creative approach was about making the data not only easier to understand, but also harder to overlook.”
— Eddy Hill, Creative director
“Girls remain consistently less physically active than boys, highlighting a persistent gender gap that needs to be addressed.”
— World Health Organization
“Our aim was to translate complex global data into a clear and engaging visual narrative, using typography, data visualisation and compelling imagery to make the evidence accessible and its message resonate with a wider audience.”
— Eddy Hill, Creative director
“Creating a more active generation requires coordinated action across health, education, transport, urban planning and sport.”
— World Health Organization
“Every adolescent should have access to safe, affordable and enjoyable opportunities to be physically active.”
— World Health Organization
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