BRP Can-Am Spyder
European launch

The new BRP Can-Am Spyder Roadster, first in a brand new category of road vehicles, launches in Europe in autumn 2007. BRP seeks to generate customer interest and to ensure in-depth understanding of the new product by their dealers.

The novelty and exclusivity of the product, the open challenge to handle a Spyder and the promise of adrenaline formed the basis of the communication materials developed for the European launch campaign.

Supporting sales tools featuring key selling points, technical details, FAQ's, cost structures and key customer profiles were also designed for BRP dealers.


Client: BRP Can-Am
Agency: Gyro International (creative direction)
Launch: Autumn 2007