Swatch The Club
Magazine

A new visual identity and style were created as part of a creative pitch to rename and redesign Swatch's club member magazine.

Swatch The Club magazine is a worldwide place where fun, fantasy and entertainment are the name of the game.

An urban, free and fun theme gives its spontaneous vibrancy to "ON", the new magazine, where each member is an individual belonging to the wider Swatch community. Customisation is therefore key, with members being able to choose their own Club advantages in line with personal interests.

Competitions and calls for action encourage readers to interact online and to generate their own content for the next issue.

Members also receive a customised Club pack containing an issue of "ON" and a partner magazine of their choice.

Client: Swatch
Agency: Gyro International (creative direction)
Pitch: January 2007