Napoleon The Musical

Sightlines Interactive was awarded the account to design the visual identity for Napoleon, a new London Musical. In order to avoid any cliché, the client brief was clear: "no hat, please".

Earlier visual work which secured the account included Napoleon's sombre facial features merging with Josephine's delicate silhouette.

Following a late amend to the brief, a "hat" concept was nevertheless chosen and implemented across: poster, bus and online campaigns, theatre front, leaflets, programmes, adverts and audio CDs.


Client: Napoleon The Musical
Agency: Sightlines Interactive (team work)
Launch: 2000