|
Lonza Nutrition
Product identities
Lonza Nutrition, specialist in nutritional additives, launched a family of brands and marketing materials to generate world-wide recognition within the trade as well as brand awareness amongst consumers.
An umbrella identity and consistent product identities across an integrated mix of channel and direct communication media were created.
This solution led to a soaring 95% consumer acceptance rating for the new brands across 4 continents, and 100% success rate with manufacturers approached to carry the Lonza brands on packaging.
|
