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Nespresso Recycling
Visual identity
Nespresso aims to raise awareness of its existing recycling programme and increase the number of used coffee capsules being recycled by its existing customers.
A visual identity and communication materials were created for Nespresso Recycling, to demonstrate the ease and availability of recycling coffee capsules, which become separated into two main elements: the aluminium, to be fully recycled, and the coffee, to be reused as fertiliser.
The visual concept developed for Nespresso Recycling is based on the circle representing the recycling process. Nespresso's message comes across through an organic visual style and a friendly, informal tone of voice, inviting customers to take part in Nespresso's commitment to protecting the environment.
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